This latest tactic to reward footballers who are looking more “Lynam” than “Lineker” marks the launch of Gillette’s Movember campaign which aims to turn sportsmen into gentlemen to raise awareness for men’s health issues.
The brand is putting its money where its Mo is by pledging to donate for every goal scored across all leagues including the Barclays Premier League, the Sky Bet Championship, League 1, League 2 and the Conference Premier. And for all those growing crossbar style Mos in goal, never fear! For every clean sheet Gillette will donate too!
Hywel Mills from Movember UK said “We’ve always had fantastic support from the footballing community and seen some great Mos around the clubs, in the stands and on the pitch over the years. We are excited that Gillette’s generous donation offer this year will reward the player’s sporting performance as well as their Mo’s to help us raise even more for men’s health”
Gillette Brand Manager Jared Regan said “Gillette is a brand synonymous with sport so it makes sense that this year in support of our partners Movember that we encourage our ultimate sporting role models to grow Mos in the name of men’s health.”
Blues stars such as Paul Robinson, Paul Caddis, Olly Lee, Tom Adeyemi, Andy Shinnie and Nick Townsend have already signed up for the Bluemoses, the club's official Movember team, and you can find out more here