The club's 2012/13 season ticket campaign has today been confirmed as a finalist in the 'Best/Most Innovative Use of Technology by Football Clubs' category at at this year's Football Business Awards to be held at Chelsea's Stamford Bridge on Thursday 7 November.
Judged by an elite panel of 32 figures from the sport and business world, the awards are designed to celebrate excellence and acknowledge success in the football industry.
Blues' successful 2012/13 season ticket campaign, hinged around the 'BBlues' branding, encompassed an array of digital media elements that smashed targets, reduced marketing costs and engaged supporters.
The campaign, including personalised URLs, an emotive viral video and a #BBlues social media promotion, proved to be an innovative way to communicate with fans and generated hype that helped to deliver fantastic results. The success led to a new digital product being developed by the two agencies that helped deliver the vision.
The same campaign was shortlisted for the Perform Best Use of Digital Award at the 2013 Football League Awards earlier this year.
Blues' head of marketing, Alexa Stockham, who helped to lead the campaign, said: “It really is a great achievement to be shortlisted for such a prestigious award within the football industry. This is the second time this year that this specific campaign has been shortlisted so it just goes to show how strong the campaign really was.
"It was a great team effort by the marketing and media team here at the club and we really do hope we can go to London and come home with the award.”
Blues have been shortlisted alongside Arsenal, Aston Villa, Queens Park Rangers and West Bromwich Albion in the 'Best/Most Innovative Use of Technology by Football Clubs' category.
Pictured above with Alexa is (from right to left) Blues colleagues Chris Alcock, digital media manager, Andy Walker, head of media & communications, and Craig Aldwinckle, senior graphic designer.