The annual event aims to bring some Christmas cheer to those people unfortunate enough to be spending the festive period in hospital or care.
Forty volunteers gave up their time for a marathon Christmas present wrapping session in the club's International Suite.
It took almost four hours to wrap over £5,000 worth of presents, and these will be distributed to St. Mary’s Hospice, Heartland’s Hospital and Birmingham Children’s Hospital.
The volunteers included representatives of the club's supporters clubs, staff and volunteers from Birmingham St. Mary's Hospice, staff from local companies, plus some of the club's Twitter followers.
The first recipients will be St. Mary's Hospice on Tuesday, when Blues first team players will take a selection of presents along and also take time out to meet staff and patients. Next week will see them visit Heartlands Hospital and Birmingham Children’s' Hospital.
The majority of the funds raised to purchase the presents were donated by the Blues players themselves, with additional support coming from generous local companies.
Amongst the huge haul of gifts are presents for individual patients, as well as larger items such as games consoles, Kindles and DVD players for hospital wards.
The club would like to thank the following companies for their generous support. Quilter Cheviot and the Lilly Mae Foundation, who donated £1000 each towards the wards gifts. Pat Brennan (Brennan Decorators), Alan Sadler (Profix) and Kay & Martin Franklin (Tonic Cosmetic Surgery) who all donated £100 each. Mars for donating 200 Christmas selection boxes and John Lewis for donating two huge rolls of wrapping paper, plus Toys r Us, Boots and B and M from St. Andrew’s retail park offered discount on all of the presents purchased.
A special thank you also goes out to all those individuals that took time out to help with such a great cause.
See above for a selection of images taken by club photographer Roy Smiljanic.