The link-up will allow Blues fans, who do not have access to credit or debit cards, the facility to buy tickets and merchandise as well as making bets using online cash.
In turn, the partnership will help to increase revenue opportunities for the football club while increasing brand exposure for Ukash through stadium and perimeter advertising as well as a range of e-marketing activities.
“We are tremendously excited by the opportunities to increase exposure for the Ukash brand through this relationship with Birmingham City Football Club” said David Hunter, CEO, Ukash.
“With up to 1 million visitors attending St Andrew’s Stadium a year, this gives us a fantastic captive audience for our proposition. Plus we believe the global audience for the Sky Bet Championship, which is broadcast in up to 92 territories, will very effectively support our own global ambitions.”
With Ukash, Blues fans can convert their cash into a unique 19 digit code at thousands of convenience stores around the UK. They can then use the code to pay directly for tickets or merchandise, or bet on the next game, through the club’s website, giving them a convenient and secure way to pay and play online without having to give any personal financial information.
Shaun Petafi, Blues’ football sales manager, added: “With the rapid growth Ukash have experienced recently we’re thrilled to be an integral part of their marketing strategy.
"We look forward to building a long-term relationship with Ukash and providing our supporters with another convenient online payment solution. This system aims to add value to the Blues fans that prefer cash transactions, making online retail more accessible for all of our supporters”