bluesdeals.com will offer supporters an online portal to access locally-based offers and discount codes on a variety of products and experiences specifically within in the West Midlands area.
Discussing the link-up, Shaun Petafi, Blues' sales manager, said: “We are very excited to launch this partnership and delighted that TopTownDeals has become an official partner to the club.
"We have used platforms such as Groupon and Living Social in the past to promote club merchandise and corporate hospitality offers and they have certainly added another arm to our marketing strategy.
"We have witnessed the growth the online daily deal sites have experienced in the last few years and we feel a service like this will be a genuine benefit to our supporters."
Steve Smith, TopTownDeals owner, added: “We are proud to be associated with Birmingham City as the club has such a broad and loyal fan base. bluesdeals.com
is yet another way fans can source discounts and offers from a variety of locally based businesses, particularly within the Birmingham area."
Alternatively if you're a local business with something to offer for our supporters, head over to the site to register your interest.