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Blues awarded Football League Family Excellence Award

Posted: Thu 08 May 2014

Football League Family Excellence Award 2014

Image by: Football League

Birmingham City Football Club has been awarded ‘The Football League Family Excellence Award’ for the 2013/14 season.

Created in 2007, the award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards, earlier this season.

A total of 47 clubs from across all three divisions of The Football League have been given the Award for 2014, the same number as in 2013 despite a significant increase in the benchmark standard being applied by the judging panel. More than ever this year, Football League clubs are providing families with engaging family areas and offering innovative matchday entertainment that delivers money can’t buy experience for young fans.

In announcing the successful clubs, Football League Chief Executive, Shaun Harvey, said: “The Football League Family Excellence Award gives clubs a standard to aspire to when planning their efforts to attract more families and young fans to their matches. 

“It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League’s ongoing commitment to securing the next generation of fans.”

Blues also achieved further success by winning the 'Feed the Family Award' for the club's Cookhouse facility and matchday food.

Elsewhere the club was shortlisted in two further categories for 'Matchday Staff - Friendly Award' and the 'Read All About It' accolade for our matchday information provided on, pre-match emails and social media activity.

The award recipients are decided by an independent assessment using real families that have been commissioned by The Football League, at all 72 League clubs, during the 2013/14 season.