Blues' head of commercial Ian Dutton will be joined by commercial sales manager, Shaun Petafi, and commercial sales executive, James Else, as they look to cycle the 190 miles to the Dutch capital in aid of the Football League's official charity partner.
Ian explained to BluesTV: "All the Football League clubs are well and truly behind the challenge - as are Birmingham City Football Club.
"We need as much support as we can get so we can fly the Birmingham City name with Prostate Cancer UK and raise as much money and awareness as possible."
The journey will depart from Leyton Orient's The Matchroom Stadium and will conclude at the Amsterdam Arena - the home of AFC Ajax.
The event will take place from June 6-8 and is part of Prostate Cancer UK's campaign - Men United, with all proceeds going to PCUK.
You can sponsor Ian, Shaun and James now by clicking HERE
and read more about the challenge HERE