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Official: Birmingham City announce Zapaygo as new principal partner

Posted: Mon 09 Jun 2014
Author: Andy Walker

Zapaygo - mobile payments on the go

Image by: Craig Aldwinckle

Birmingham City is delighted to confirm Zapaygo as the football club’s principal partner for the next two years.

The exciting deal will see the lifestyle payment app’s branding adorn playing and replica kit across the 2014/15 and 2015/16 campaigns, as well Blues fans benefit from exclusive offers and competitions. 

Under the strap line ‘mobile payments on the go’, the free Zapaygo app enables users to beat the queues by pre-ordering products from their smart devices.

The process requires no scanning, no cash, no cards and no terminals creating a vision of the future for consumers.

Zapaygo is being rolled out to a host of bars, restaurants, entertainment venues and nightspots. The app will also be set up in retail and wholesale environments.

Commenting on the partnership, Zapaygo co-founder, Richard Dilworth, said:  “As a small local company with great backing and huge ambitions we are very proud to be associated with Birmingham City Football Club, its global brand presence and great heritage. We look forward to the coming season.”

Download the app via Apple or Google Play today and enjoy a seamless ordering process at the following venues across Birmingham, with many more to soon follow: 
-         Marco Pierre White’s Steakhouse Bar & Grill

-         Mechu

-         The Plough Harborne

Birmingham City’s head of commercial, Ian Dutton, added: “Zapaygo are going to revolutionise the way consumers purchase anything moving forward.

“The great thing about this product is that it’s really going to benefit not only our supporters but also venues as well. The venues that implement and support this app will genuinely find it to be of benefit to their customers.

“I’d like to thank all the team at Zapaygo, we’re really excited about this new campaign. We’re looking forward to making Zapaygo really successful.” 
To find out more about Zapaygo or to register or recommend a venue for the app head over to:, follow @Zapaygo on Twitter and ‘like’ Zapaygo on Facebook

20140529 Season ticket context