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EZE Group extend diamond deal

Posted: Fri 25 Jul 2014
Author: Andy Walker

EZE Group

Birmingham City is delighted to confirm the extension of the club’s commercial partnership with EZE Group for a fourth successive season.

The leisure, travel and entertainment experts will once again be the club’s Diamond Partner for the 2014/15 season having seen their international company continue to reap the benefits of being officially associated with Blues.

What’s more, EZE Group will also continue their mission to reward deserving supporters with money can’t buy, once-in-a-lifetime experiences across the course of the season.

As well as building on the highly-successful EZE Wishes initiative, a new EZE ‘Group’ ticket rewards programme will be introduced with further details to follow in the coming weeks.

Commenting on the continuation of the partnership with EZE Group, Ian Dutton, Blues’ Head of Commercial, said:  ‘EZE Group and the club have formed a true ‘partnership’ in every sense of the word, hence the wonderful continuation of this outstanding sponsorship deal.

“A real partnership has also been formed with the club’s great fans and the local community, with thousands of pounds and great PR being produced for some superb charities through the EZE Group Foundation.

“Through the EZE Wishes campaign, life changing and memorable experiences have been delivered to those supporters at a time when they truly need support, which will continue once again for third consecutive season.

“Through the club’s great friend, the CEO of EZE Group Europe, Dominic O’Reilly, has built an extremely credible, professional, successful and friendly business of which we as a club are proud to be associated with.”

Dominic O’Reilly, EZE Group’s CEO, added: “The fact that we are continuing our partnership with Birmingham City  for a fourth consecutive season is testimony to the tremendous relationship we have developed with the club and of course the fans. During this period we have launched various initiatives which are all about involving fans and other worthy causes so they can benefit from our partnership.”

The first EZE Wish will be confirmed shortly but you can already start sending in your nominations for extraordinary Bluenoses who have gone the extra mile whether it’s by overcoming adversity, working in the community or thought their outstanding support for the club over the years.

Simply e-mail your nomination and contact details to: ezewishes@bcfc.com.

EZE Group’s membership based leisure and lifestyle programmes are giving a growing number of consumers the flexibility and choice they need to make the most of their free time.

Members and their families can enjoy countless activities and destinations, plus a host of other lifestyle benefits and experiences which have been specially negotiated by EZE Group to provide outstanding value compared to normal retail prices. 

For more details, visit: www.ezegroup.com.

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