Here's a rundown of just some of the improvements that have been made to our famous home during the off-season.
THE CHANGING ROOM
Following the huge success of the Bar 8 Foster's Fanzone
in the Main Stand, the club is delighted to confirm that a similarly-themed supporters' bar will be opening in Tilton Road Stand this season.
The Changing Room, formerly known as the 1875 Bar, is a new-look watering hole for Bluenoses situated in the Tilton on a matchday.
Supported by Heineken UK, the bar has been refurbished to further enhance the matchday experience. As well as having the names of 25 club legends, as voted for by fans in our recent 'Legends of the Tilton' poll, adorning the wall, the refreshment area has also been decorated to give it a real football feel.
The Changing Room will open its doors for the first time from 1.30pm on Saturday, first come, first served, and will also be open after the match for you to, hopefully, celebrate a victory with a few post-match pints.
THE HEINEKEN LEGENDS' LOUNGE
Another area of the stadium which has also undergone a facelift is the Legends Lounge.
Another project supported by Heineken UK (hence the new title), the hospitality room has had its legendary ambience further enhanced by improved and striking imagery.
The popular destination for corporate clients remains the perfect tribute to those former Blues stars inducted into the club's Hall of Fame. A number of former players will be in attendance to formally open the new-look Heineken Legends' Lounge on Saturday.
Just a short walk from the Heineken Legends Lounge is a brand new memorabilia cabinet which includes an impressive collection of Blues-related items which provoke great memories of the club’s European adventures, cup final appearances and general heritage.
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The club's principal partner, Zapaygo
, will be introducing their cashless technology to certain corporate areas of the stadium on matchdays.
The app enables users to beat the queues by pre-ordering products from their smart devices.
The process requires no scanning, no cash, no cards and no terminals thus creating a vision of the future for consumers. So make sure you download the Zapaygo app today!
ENJOY THE MATCH
Those of you located in the Family Stand will notice new signage encouraging fans to ‘Enjoy the Match’.
Blues and the other 71 teams across The Football League sold a combined 3,500,000 junior tickets last season, meaning young people made up almost 1/3 of all crowds last season.
Over the last six seasons junior attendance in The Football League has risen by 31% compared with a 6% increase in overall attendance during the same period.
The new figures are being seen as a ringing endorsement of Football League clubs’ extensive work to reach out, attract and engage with families through their own enhanced dedicated family-friendly facilities and innovative matchday entertainment, as well as The Football League’s Enjoy the Match campaign. Alongside The Football League Family Excellence Awards Scheme, the Enjoy The Match Campaign plays a crucial role in helping clubs to attract families and young supporters to Football League matches.
Launched in 2008, Enjoy the Match focusses on a Code of Conduct in which clubs pledge to enforce a zero tolerance policy on anti-social behaviour in the dedicated family areas across The Football League, encouraging clubs to create a family atmosphere at games that can be enjoyed by supporters of all ages.
In the 2014/15 season, Blues are set to build on the success of Enjoy the Match with a range of new materials in our team colours, including a refreshed Code of Conduct, to display within The Family Stand
The Football League's Head of Customer Services, Andrea Brown, said “We’re really proud of the work Football League clubs across the country do to attract new fans. These statistics just go to show that this work is having a real impact.
“The new club-branded Enjoy the Match campaign materials will be sent to clubs for the start of the new season, and we’re positive the initiative will continue to go from strength to strength.”
And don't worry, there are still a few crowd favourites in place for the new season.
The Cookhouse will still be providing freshly-cooked and unique matchday food with Staffordshire prime pork and chilli sausages with mustard & leek mashed potato, pan fried onions (£4.50) on the menu this Saturday.
Those in the Family Stand will still be treated to fun and games from Beau Brummie and Belle, including face painting, while the popular Chip & Win game will return to the St. Andrew's pitch at half-time on Saturday.
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