As the partnership continues to go from strength-to-strength, H-J Wealth have opted to renew the deal for a further two years.
Shaun Petafi, Blues' sales manager, said: “The association with H-J Wealth Planning is a great example of how a partnership in football can really benefit both parties.
"Matt Holden-Jones (H-J Wealth's managing director) offers invaluable financial advice to our supporters, first-team playing squad and our youth academy. The relationship has really developed well over the last few years and it was a very easy decision for us all to continue with the sponsorship for a further term.
"The feedback we’ve had from the clients that Matt continues to advise, is that of a high level of financial advice that has been well founded and honest. We as a club are very happy to be associated a with company acting with such professionalism and integrity."
Matt Holden-Jones added: “We’ve been impressed with team at Birmingham City, from the staff who look after us and our guests in the Boardroom Club, to the commercial team who have provided great mutually-beneficial introductions.
"They stand by what they say and deliver an amazing service all round. We’re looking forward to a fantastic season ahead and want to take this opportunity to thank ‘all’ the staff at Birmingham City F.C for such great support – a real asset to our company."
H-J Wealth Planning are a partner practice of the award-winning St. James’s Place Wealth Management, for more information about their services please visit: www.hjwealthplanning.co.uk
or follow @HJWealth