Following the takeover of the Club by Trillion Trophy Asia (TTA), Blues Ladies is formally part of the 'Blues family'.
The Ladies have the full support and backing of TTA as we all plan for and look forward to an even brighter and more exciting future.
There have been a number of associated changes to Blues Ladies structure.
Panos Pavlakis has been appointed a Director of Blues Ladies and together with existing Director Joanne Allsopp, the Club's Chief Co-ordinating Officer, will comprise the Board of Blues Ladies.
This move will serve to strengthen and enhance the Ladies strategy and vision in the same way the men's side of Club operations has been and is benefitting from his, the Senior Management Team and TTA's involvement.
Tim Andrews has resigned his position of Chief Executive Officer. Tim took on a key role to help oversee day to day matters at Blues Ladies.
All of us at Blues would like to thank Tim for his important work, expertise and continual backing of Blues Ladies.
Tim commented: "I’ve had a great year as CEO of Blues Ladies and wish the girls all the best for the future.”
Heather Cowan has come in as full-time General Manager, Zoe Jones was appointed Football Administration and Operations Executive and Chris Gould, who oversees the day to day operations of the Ladies Regional Talent Club, is now also working from St. Andrew's.
The FA-endorsed Tier 1 Regional Talent Club replaces the old Centre of Excellence youth development model and that, too, is now fully integrated under the Birmingham City Football Club umbrella.
Following Marcus Bignot's appointment as Grimsby Town manager, he will be leaving his role as Blues Ladies Head Coach in January.
Marcus will continue to support Blues Ladies in an advisory capacity and is currently helping with future planning.
Marcus departs with our very best wishes. He has been an integral part of the Ladies success and the Club would like to thank him for everything he has done.
Discussions are ongoing in regards a replacement and the coaching team for the forthcoming season. Once confirmed announcements will be made via official Club channels.
Steve Shipway, who served Blues Ladies for more than 25 years before stepping down at the season's end, has accepted a position of Honorary Vice President in recognition of his long service and dedication. Steve will still be involved in an advisory capacity.
Last season was another successful one for Blues Ladies. The team finished fourth in the FA WSL and reached the final of the Continental Cup, when they pushed all-conquering Manchester City Women all the way.
As preparations begin for the new transitional competition - the FA WSL Spring Series, between April and June - Blues Ladies will once again strive to be at the forefront of the women's game, on and off the field.