After a successful first season together, Blues and 888sport are linking up once more for the 2017/18 campaign.
The agreement promises to be bigger, better and bolder with 888sport as the Club's Principal Partner.
Their logo will adorn the front of the playing and replica adult home and away shirts next season.
And once again, supporters will be rewarded by the agreement, thanks to some great initiatives by 888sport.
This season they worked to give something back, through the free away coach travel, which saw record numbers travel by coach to watch Blues.
The Fan 888 competition gave Blues fans the once-in-a-lifetime opportunity to lead the teams out with the matchball at St. Andrew's, as well as having the winner's name printed on the squad list in Blues News, the official matchday programme.
Throughout the season fans were also offered match tickets, hospitality and signed merchandise to bring the faithful even closer to the Club and enhance their experience.
To celebrate the renewal, 888sport are giving away four pairs of tickets to our prestigious Player Awards 2017 evening taking place on Sunday 30 April at the ICC, Birmingham. One of the four lucky winners will also get the opportunity to present the final award of the night – the Fans’ Player of the Year. Visit @BCFC and retweet the competition tweet and follow @888sport to enter!
Blues Head of Commercial, Ian Dutton said; “Our Principal Partners have been brilliant to work with this season. We are delighted to welcome them on board again and look forward to offering our loyal fans more exciting initiatives in 2017/18.”
Itai Pazner, Senior Vice President and Head of B2C at 888 Holdings, added; “Last season we put Blues supporters at the heart of our partnership, offering initiatives such as free coach travel to midweek away games, regular ticket giveaways and once-in-a-lifetime experiences, and we’ll be looking to continue that ‘fans first’ approach next season.
“Birmingham City fans are among the most passionate in the country and we’ll be doing everything we can to help them spur the team to greater heights in 2017/18.”
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