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A Hollywood blockbuster

Posted: Fri 15 Mar 2013
Author: Andy Walker
Blues Ladies 2013 kit launch

Laura Bassett, Melissa Lawley and Rachel Unitt model Blues Ladies' 2013 kits.

Image by: Roy Smiljanic

Hollywood Monster’s branding will proudly sit on the front of Birmingham City Ladies’ shirts for a third consecutive season.

The UK’s leading signage and digitally printed graphics experts have agreed a deal to be Blues Ladies’ Principal Partner for the 2013 campaign.

The Birmingham firm have been heavily associated with the Stratford-upon-Avon-based outfit since the inception of the FA Women’s Super League in 2011. The last two years have been hugely successful for Blues Ladies at the pinnacle of the women’s game in England and Hollywood Monster were eager to continue their support.

In 2011 and 2012, Blues Ladies finished runners-up in both the FA WSL and the FA WSL Continental Cup. However the club’s proudest achievement to date came in May 2012 when they lifted the FA Women’s Cup for the first time in their history.

Blues Ladies’ 2013 home kit, manufactured by Legea, was unveiled earlier today alongside a commemorative pink and black strip which will be worn only for this Sunday’s season-opener at Cardiff City.

David Parker’s side begin their defence of the FA Women’s Cup with a fifth-round tie at the Cardiff International Sports Stadium (2pm kick-off) and will wear a one off kit which will be auctioned to raise funds for Birmingham City’s Official Charity Partner, Help Harry Help Others. Legea have donated kit and printing costs for this Sunday with Blues Ladies’ official 2013 away kit to be revealed in due course.

Tim Andrews, Hollywood Monster’s Managing Director, said: "It gives me great pleasure to continue our relationship with Blues Ladies.

“Following on from the legacy of the Olympics, women’s football has a very exciting future and we have therefore decided to invest and support the game for a further 12 months.

“Being a Birmingham City fan myself, it was particularly rewarding watching the girls lift the FA Women’s Cup while displaying our logo last year. During the past two years, we have seen the benefits of sponsoring such a fast-growing passionate sport like ladies football.

“Our sponsorship has been rewarding to us both on and off the field and we look forward to another successful season.”

Blues’ Head of Commercial, Ian Dutton, added: “We are delighted to welcome the renewal of the Hollywood Monster’s Principal Partner affiliation with Birmingham City Ladies for a third consecutive season.

“Tim Andrews and Hollywood Monster have been great supporters and friends of the club for many years and they have embraced the partnership with the ladies team.

“Off the back of the huge success of the team in recent years, Hollywood Monster gained some excellent exposure and great contacts for their business. We now look forward to working with them throughout the 2013 campaign.”

Blues Ladies’ new 2013 home and away shirts will be available for supporters to order at home games from the club shop at the DCS Stadium or by e-mailing: heathercowanbclfc@live.com.
Home shirts cost £28 for adults and £22 for juniors with away shirts costing £33 for adults and £28 for juniors.

For more information on Blues Ladies, visit: www.birminghamcityladiesfc.co.uk or to learn more about Hollywood Monster, click on: www.hollywoodmonster.co.uk