Internationally-recognised USN - Ultimate Sports Nutrition - will now provide the club’s first-team, development and academy squads with all the necessary nutritional requirements of a top professional football club.
However it’s not just the club’s playing stars that will benefit from this new deal as USN boast a proven track record of promoting health and wellbeing and will also be looking to further engage Blues fans during the course of the partnership.
Commenting on the arrangement, Karl Bickley, USN’s Athlete Liaison, said: "USN are proud to become the Official Nutrition partner to Birmingham City Football Club and are looking forward to helping the team and playing staff achieve results on and off the pitch.
“At USN we believe in creating partnerships and supporting local sports teams. We have a great heritage and passion for performance sport and will work closely with the club and its back room staff to help fuel the performance, preparation and recovery of all the players."
Blues’ Head of Sports Science, Nick Davies, continued: “Players’ preparation and recovery is an integral part of sports science and with the ever-increasing demands of the npower Championship, such a relationship like the one we have with USN will only hold the playing squad in good stead.”
Blues’ Head of Commercial, Ian Dutton, added: “We’re delighted to be working with an organisation as big as USN. Their expertise in the nutritional health field is second to none and we look forward to a long and successful partnership.”
USN are market leaders in sports nutrition and already lend expert support to a whole host of top level sporting outfits including Sale Sharks, Widnes Vikings, South Africa Rugby and GB Bobsleigh as well as numerous international athletes.
For further details, log on to: www.usn.co.uk, follow @USN_UK or search ‘USN UK’ on Facebook.