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Commercial Express back-ing Blues

Posted: Fri 04 Jan 2013
Author: Andy Walker
Commercial Express

Commercial Express will continue to sponsor the back of Blues' playing shirts during January.

Image by: Roy Smiljanic

Blues are delighted to announce an extension to Commercial Express’ back of the shirt sponsorship deal.

The market leading underwriting agency initially became Official Club Partners at the start of November in a deal that had seen the firm’s branding adorn the back of Blues’ playing shirts until the end of 2012.

However, buoyed by the results the agreement has delivered their business in the last two months, Commercial Express has now extended the sponsorship until the end of January.

The on-going deal will also see the Commercial Express logo continue to feature on LED advertising hoardings at St. Andrew’s, press backdrops and official club media.

Sarah Pritchard, Director of Commercial Express and a lifelong Bluenose, said: “I am pleased to continue our partnership with Blues.

“Our original intention was to boost brand awareness of Commercial Express throughout the insurance market and wider public. The vast media coverage that follows a club the size of Birmingham City has helped to do exactly that and I’m looking forward to the continuation of this agreement.”

Blues’ Head of Commercial, Ian Dutton, continued: “We’re delighted to extend this partnership with Commercial Express. The proven results off the back of media exposure over the last two months has been a big factor in Commercial Express extending the deal for the remainder of January and hopefully this is just the start of long-term working relationship.”

Commercial Express is a market leading independent underwriting agency offering insurance intermediaries access to a range of over thirty commercial insurance products. Through innovative and efficient technology, Commercial Express is committed to providing outstanding service, competitive pricing and tailored quality coverage backed by A+ Rated Insurers. Follow: @ceqonline on Twitter for further details.

As well as dealing with insurance intermediaries, Insurance Protector Group (IPG), owned by Commercial Express, works directly with landlords, small businesses and trades people providing them with tailored business insurance solutions. For further details, visit: