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Making EZE Wishes come true

Posted: Thu 15 Nov 2012

Sarah Gooding in training with Nikola Zigic and Morgaro Gomis

Image by: Roy Smiljanic

Deserving Blues fans in the community are being given the chance to have their special wishes granted in a new initiative launched by the club and its shirt sponsor and principal partner, EZE Group.

'EZE Wishes' will recognise and reward those extraordinary Birmingham City supporters who have gone the extra mile whether it’s by overcoming adversity, working in the community or through their outstanding support for the club over the years.

Dominic O’Reilly, chief executive officer of EZE Group Europe said: “We all know of those deserving Blues fans who are worthy of recognition, whether it’s through their dedicated support for the team over the years, amazing voluntary work in the community, raising money for charity, or the strength they have shown in tackling personal difficulties.

“Working with the club we want the fans’ help in identifying those people who deserve to enjoy a very special EZE Wish – whether it’s meeting their favourite player, receiving a signed Blues shirt, being a mascot on matchday or enjoying VIP hospitality in our executive box. Whilst we can’t influence what happens on the pitch, we might be able to give a fan a once in a lifetime opportunity to train with the team, lay the kit out on match day, prepare the pitch or serve the tea at half-time – it’s all about helping dreams come true.”

Birmingham City FC has set up a dedicated email address – - and fans are being urged to write in with their nominations for an EZE wish including what they would like the person to receive by way of a wish, and why they deserve to be treated.

On a regular basis, representatives from the club, EZE Group and Blues supporters groups will consider the fans’ nominations with the aim of granting some very special wishes between now and the end of the season.

“We obviously won’t be able to grant every wish, but we do intend to put a smile on the faces of those Blues supporters who really deserve to be recognised and rewarded,” added Dominic O’Reilly.

With Christmas fast approaching, organisers are looking to kick-start the campaign by granting 12 special wishes on the 12 days of Christmas.

Sarah Gooding 2 16x9

Lifelong Blues Fan Sarah Gooding (pictured) was on hand to help launch the campaign when she was invited along to train with the first team squad at the club’s Wast Hills training ground.

Sarah, aged 21, from Warwick, was only five when she watched her first Blues fixture at Grimsby and has only missed two games home and away in the last seven years.

“It’s a brilliant idea and it was amazing to be given the chance to launch the campaign by training with the players I support every week,” said Sarah. “It was really knackering, but I had lots of encouragement from Nikola Zigic and came away on cloud nine. It’s not every day an ordinary fan like me can be recognised, but that is what EZE Wishes is all about."