To celebrate 50 years of James Bond and the release of Skyfall, the corporate areas were given a 007 twist for the visit of Hull City.
While main match sponsor Heineken UK laid on a host of free goodies at the sold out event, Broadway Casino decked out the Jasper Carrott Suite with all guests being given novelty gambling chips to the value of £20.
With an Aston Martin Rapide, supplied courtesy of Season Car Hire, welcoming all on arrival at the Kop reception, it was fitting that the top prize up for grabs was an experience day with the luxury car manufacturer.
Guests also had the chance to gets their hands on their own piece of James Bond memorabilia with matchball sponsor Superstars providing must have merchandise for a silent auction.
Blues' Head of Commercial, Ian Dutton, said: "We are always looking for ways to give our matchday hospitality a quirky twist and this was one way of doing exactly that.
"The event was sold out and the feedback we received was some of the best I've had in my five-and-a-half years at the football club.
"I'd like to personally thank all of our sponsors and guests for their involvement in making the day a huge success."