Sammy Yu

Sammy Yu says that the club's long term future depends on the team playing attractive football.

In an interview with the Telegraph Sport, Yu cites the examples of clubs such as Barcelona and Arsenal, if Blues are to attract support from mainland China and harness the financial rewards.

"It has been a decade where worldwide football has been too conservative," Yu told the Telegraph Sport.

"In the last three of four years, teams like Arsenal, Manchester United, Barcelona have led football into another decade.

"It is about how you play the game, the quality.

"Arsenal may not be winning everything, but they have won a lot of support. This is something we have to learn.

"Supporters want to enjoy football. How to make them enjoy it is not the elbow, the hard tackle, or the swearing anymore.

"But teamwork with the highest levels of individual skill. Everyone loves to watch football like that.

"As a football man, a coach, we have to open our minds to how to make our players better.

"If you can do it, the fans will come. We have to insist upon this for the future of the club."