Menu

Advertising & Sponsorship

Advertising & Sponsorship

OUR ADVERTISING AND SPONSORSHIP OPPORTUNITIES ARE FOCUSED ON DRIVING ENGAGEMENT WITH YOUR TARGET AUDIENCE THROUGH A RANGE OF TRADITIONAL AND DIGITAL ADVERTISING AND SPONSORSHIP CHANNELS THAT PUT YOUR BUSINESS IN FRONT OF THE PEOPLE YOU WANT TO SPEAK WITH.

With modern communications being driven by social and digital platforms, this season we’ll work with your business to capitalise on the growing route to directly interact with your customers.

We’ve expanded our social media opportunities to put your brand at the centre of the conversation and through innovate new channels like our relaunched website, official Club app and BluesTV Player we will ensure your business is seen both nationally and globally.

The Commercial Sales team along with the Advertising and Sponsorship Manager will work with you to ensure your business maximise the benefits of being associated with one of the Midlands biggest football clubs. 

Click here to view our Advertising & Sponsorship brochure.

ADVERTISING 

Advertise your business on our TV facing LED boards. With increased TV coverage of the Sky Bet Championship our LED boards not only reach the local audience in the stadium but also provide you with greater national and international brand exposure.

TV LED MEDIA VALUATION STATS:

  • Our LED boards are the Club's most valuable media asset. 
  • An average one minute of LED will deliver £4,480 worth of media value per live match (including highlights).
  • Our LED boards are in view for an average of 64% of the time - which is above the Premier League average (50%).


TV LED ADVERTISING:

LED advert slots are split into 30 second blocks, a minimum of one minute LED advert space will see your advert played once in the first-half and once in the second-half.

PER PERSON         PER LIVE BROADCAST     PER FIXTURE

£3,000 (+VAT)      £600 (+VAT)                  £400 (+VAT)

*prices based per minute.

STATIC BOARD ADVERTISING:

EZE Group Stand - Pitch Facing Boards 

PER PERSON

£2,000 (+VAT) 

EZE Group Stand - Crowd Facing Boards

PER PERSON

£1,000 (+VAT)

*Board size, approximately 18ft x 2ft (Design cost not included).

PRE-MATCH  ADVERT                          HALF-TIME ADVERT

*30 second advert.                                       *30 second advert.

MATCH BY MATCH     SEASONAL PRICE          MATCH BY MATCH    SEASONAL PRICE

£200 (+VAT)            £1,500 (+VAT)                £500 (+VAT)           £2,000 (+VAT)



OUT OF PLAY ADVERT
                                REPLAY SPONSORSHIP

*30 second advert.                                        *Company logo to be played after every replay.

MATCH BY MATCH     SEASONAL PRICE           MATCH BY MATCH            SEASONAL PRICE    

£650 (+VAT)            £4,000 (+VAT)                  £600 (+VAT)                   £7,000 (+VAT)



CORNER SPONSORSHIP                         PENALTY SPONSORSHIP

*Company logo to be played at every corner.   *Company logo to be played at every penalty.

MATCH BY MATCH     SEASONAL PRICE            MATCH BY MATCH            SEASONAL PRICE

£400 (+VAT)            £5,000 (+VAT)                  £50 (+VAT)                     £1,500 (+VAT)



SUBSTITUTION SPONSORSHIP                 GOAL SPONSORSHIP


*Company logo to be played at every sub.        *Company logo to be played after every goal.

MATCH BY MATCH     SEASONAL PRICE             MATCH BY MATCH           SEASONAL PRICE

£300 (+VAT)            £2,500 (+VAT)                   £400 (+VAT)                  £3,500 (+VAT)

 

Advertise your business in 'Blues News', the iconic BCFC matchday programme read by Blues fans and corporate clients; which sells on average 3,000 copies per game, with an estimated readership of 15,000. 

FULL PAGE ADVERT                                 HALF PAGE ADVERT

PER FIXTURE           SEASONAL PRICE                 PER FIXTURE            SEASONAL PRICE

£600 (+VAT)           £5,000 (+VAT)                      £350 (+VAT)            £3,500 (+VAT)
 

Our StadiumTV platform offers your business another innovative and dynamic way to engage with our fans. With over forty new TVs located around the ground, you'll now be able to place advertisements which will be shown across all the TVs in the stadium on matchdays. 

TOP TIER BANNER                                        SIDE AND FOOTER BANNER

MATCH BY MATCH       SEASONAL PRICE           MATCH BY MATCH        SEASONAL PRICE

£500 (+VAT)              £10,000 (+VAT)               £300 (+VAT)                £2,000 (+VAT)

 

Connect your business with our ever growing and popular social media fan base, where you'll be given greater access to interact and be part of the conversation with our fans through our engaging Facebook and Twitter channels. 

  • Scheduled promotional post across both our Twitter and Facebook channels. 
  • Brand mark opportunities to be watermarked on all football related social media images.
  • Brand mark opportunities to be watermarked on all social media header banners.
  • Regular joint branded social media promotional videos.
  • Sponsor the social media Man of the Match fan vote after each game. 
  • Sponsor the social media Player of the Month fan vote monthly. 

Please speak with our Advertising & Sponsorship Manager, or the Commercial department for more details.

WEBSITE

Our new website allows for great opportunity to directly engage with our fan base. Our goal is to ensure your advertising, messages and content are built in as part of our fans experience on the new site. 

We aim to deliver this through the following opportunities:

  • Website sponsorship.
  • Display advertising.
  • Custom website takeovers.
  • Custom website content.

Please speak with our Advertising & Sponsorship Manager, or Commercial department for more details. 


MATCHDAY CENTRE: BE PART OF THE ACTION

Our brand new 'Matchday Centre' will takoever the website on matchdays and will be the most unique place for Blues fans to keep up-to-date with what's going on at each game. 

The 'Matchday Centre' will provide the unique opportunity to have your brand presence alongside the live feed commentary of each Blues game which will be available across the globe for fans to follow.

Opportunities include:

  • Matchday Centre sponsorship.
  • Matchday Centre advertising. 
  • Matchday Centre social media engagement.

Please speak with our Advertising & Sponsorship Manager, or Commercial department for more details.

SPONSORSHIP

GET THE ULTIMATE IN BRAND EXPOSURE.

Enjoy our most prestigious and high profile matchday sponsorship coupled with first-class hospitality for up to 12 guests.

PACKAGE INCLUDES: 

  • Full Jasper Carrott Suite experience for up to 12 guests.
  • One of your guests will lead out the teams and meet officials and captains in the centre-circle. 
  • Presentation of a signed framed shirt from the games Man of the Match to your group.
  • Prime positioned table within the Jasper Carrott Suite.
  • Luxury padded seat located within the KOP Directors' box.
  • Pre-match social media promotion.
  • Recognition on our stadium big screen.
  • Recognition on concourse and hospitality TV's. 
  • Recognition of sponsorship within the Jasper Carrott Suite.
  • Three public address system announcements. 
  • Prominent logo on the front of the official matchday programme. 
  • Full-page programme advert. 
  • Souvenir photograph with the Man of the Match. 
  • Opportunity to have matchday promotional staff.
  • Opportunity for product placement on corporate seats reaching over 1000 guests.
  • Stadium Tour for all guests pre-match. 

MATCH BY MATCH                 

Grade A*            Grade A              Grade B              Grade C  

£4,500 (+VAT)    £2,350 (+VAT)    £2,250 (+VAT)    £2,150 (+VAT)

 

MEET THE FIRST TEAM MANAGER WITH THIS EXCLUSIVE PACKAGE.

Enjoy our most sought after matchday sponsorship package.

PACKAGE INCLUDES:

  • Full Jasper Carrott Suite experience for up to eight guests.
  • Meet the First Team manager privately prior to kick-off and put your questions to him.
  • Luxury padded seat located in a prime position within the KOP Directors' box.
  • Prime positioned table within the Jasper Carrott Suite. 
  • Prominent logo on the front of the official matchday programme. 
  • Half-page programme advert.
  • Presentation of a signed framed manager's training top to commemorate your sponsorship.
  • Recognition on the stadium big screen.
  • Recognition on concourse and hospitality TV's.
  • Souvenir photograph with the Man of the Match.
  • Stadium Tour for all guests pre-match. 

MATCH BY MATCH

Grade A*              Grade A                 Grade B                Grade C   

£3,500 (+VAT)      £2,000 (+VAT)       £1,900 (+VAT)      £1,800 (+VAT)

 

LET YOUR BRAND TAKE CENTRE STAGE.

Relax with family and friends and enjoy our premium hospitality service as you watch your brand get involved in the action on the hallowed turf. 

PACKAGE INCLUDES: 

  • Full Jasper Carrott Suite experience for up to eight guests. 
  • Presentation of a signed, cased matchball by the Man of the Match.
  • Prime positioned table within the Jasper Carrott Suite.
  • Luxury padded seat located in a prime position within the KOP Directors' box.
  • Prominent logo on the front of the official matchday programme. 
  • Half-page programme advert.
  • Recognition on the stadium big screen.
  • Recognition on concourse and hospitality TV's.
  • Souvenir photograph with the Man of the Match.
  • Stadium Tour for all guests pre-match.
  • Half-time refreshments.

MATCH BY MATCH

Grade A*            Grade A              Grade B              Grade C

£3,000 (+VAT)    £1,800 (+VAT)    £1,700 (+VAT)    £1,600 (+VAT)

SPONSOR YOUR HERO.

Sponsor a Blues First Team player with this fantastic deal and enjoy great brand exposure in our matchday programme. You will also be invited to an exclusive lunch event and an open training session at St. Andrew's.

PACKAGE INCLUDES:

  • Name next to your sponsored player in the matchday programme.
  • Name/Company logo next to your sponsored player for starting line ups on the big screen.
  • Two invites to the official Kit Sponsors' event to watch the First Team train.
  • Signed framed shirt presented by your sponsored player at the Kit Sponsors' event.
  • Half-page advert in a matchday programme for an agreed fixture*.
  • Your company logo under your sponsored player on the players profile section on the Club website.

PER PLAYER

£650 (+VAT)

ENJOY PROMINENT BRAND EXPOSURE FOR YOUR BUSINESS.

Let your business flourish from noticeable publicity with this exclusive sponsorship package.

PACKAGE INCLUDES: 

  • Full Jasper Carrott Suite experience for up to eight guests.
  • Prominent logo on the front of the official matchday programme.
  • Half-page advert within the matchday programme.
  • Prime positioned table within the Jasper Carrott Suite.
  • Presentation of a signed, framed matchday programme by the Man of the Match to your guests.
  • Luxury padded seat located in a prime position within the KOP Directors' box.
  • Recognition on the stadium big screen.
  • Recognition on concourse and hospitality TV's.
  • Half-time refreshments.
  • Souvenir photograph with the game's Man of the Match. 
  • Stadium Tour for all guests pre-match.

MATCH BY MATCH

Grade A*             Grade A              Grade B              Grade C

£3,000 (+VAT)     £1,500 (+VAT)    £1,400 (+VAT)    £1,300 (+VAT)

For more information regarding advertising opportunities at St. Andrew’s please contact the commercial team on 0121 772 0101 option 3.

Or email us by clicking below: