We're not going to undervalue any players that we’ve got and we’re not in a desperate rush to sell anyone.
The Blues boss was responding to stories in the national media this morning that Bournemouth had tabled an improved £2m bid for the highly-rated teenager.
Since Rowett’s arrival at Blues at the end of October he has given Gray plenty of opportunities to shine and the 18-year-old winger really came to national prominence after scoring a blistering hat-trick in Blues’ 6-1 thrashing of Reading last month
“The club felt the last offer was derisory and I think for a player of his talent that was right.
“What it does though is send a little bit of a positive message out to people that we're not going to undervalue any players that we’ve got and we’re not in a desperate rush to sell anyone.
“I think he’s a huge talent and I would expect lots of clubs to be interested in him, so it will be interesting how the month goes.”
Rowett is confident that Gray will continue to be part of his future plans, as throughout this process the club has maintained a stance that the player is not for sale.
“As far as I’m concerned I would love him to still be a Blues player because he’s an integral part of the team,” said Rowett.
“He didn’t start many games before I came, but he’s started virtually all of the games since we’ve been here and I think he’s improving as a team player and with his understanding of the game.
“He’s playing at an excellent level in the Championship and for a young player it’s a wonderful shop window.
“What we can’t stop when we’ve got an 18-year-old playing as well as he’s been playing, is the speculation and people being interested.
“If we’ve got players playing that well that lots of clubs are interested then fantastic because it shows we’re doing our job properly.”
Rowett continued: “There is no point in me commenting on what might happen down the line or what might go on because there are so many variables that could happen.
“All I can really say is that Demarai is an excellent player and he’s part of my plans going forward. But again what we can’t stop is if someone comes and bids £20m for him in the transfer window, because I think must clubs would be interested to listen to those offers.”