Whilst there are not millions of pounds to spend on fees and wages compared to rival Sky Bet Championship clubs, Blues do possess the necessary clout to improve the options.
And it is not a case of moving players out to bring others in, the manager says.
"No. We are not in that situation," Rowett stressed. "We are in a very strong position, for us.
"And I say 'for us', I'm not suggesting like I have said before that we are going to spend four or five million pounds on a player.
"But, wages wise, we can be competitive and maybe bring three players in. That might be keeping existing players we have got here, it might be three new players.
"For us, that's a really good position for us to be in on the back of Paul Robinson returning from injury, Clayton Donaldson returning from injury, hopefully David Cotterill returning from injury soon.
"For me that's almost going to be like five of six new signings. That should stand is in pretty good stead for the second-half of the season."
During the last transfer window Blues saw off interest in Clayton Donaldson and Demarai Gray. There were clubs sniffing around David Cotterill, too.
Blues rejected big money bids for Donaldson and Gray and that pair, like Cotterill, were secured on new contracts.
"Am I confident we can keep the likes of them? Yes," affirmed Rowett. "I think we proved in the summer that we could keep those players.
"Obviously Demarai's the most obvious one who, sooner or later, he is going to go to a Premier League Club. We hope it's later and maybe not in this window.
"But that is going to be dictated to by perhaps certain things out of my control.
"Certainly, I would hope we wouldn't lose any of our players. We are looking to strengthen rather than weaken and that's the message we are trying to get across."