Whilst Blues are still very much in the hunt for a play-off spot, Wolves' season is in danger of petering out, with them currently in 12th place in the Championship.
"They have had a mixed time this season," said Rowett.
"I have seen them play very well against the likes of Derby and seen them play well in halves against other teams, but not so well in other halves. But they would probably say the same about us.
"They have obviously lost some key attacking players, which I think would impact any side.
"They are in transition but it only takes two or three wins for a team to still be pushing for the play-offs at this stage of the season.
"We’ve just got to make sure that the likes of Wolves don’t get wins against us to start clawing back some points."
Rowett also said that with Sunday's fixture being a local derby it would give both teams extra motivation to claim all the spoils.
"The fact it's a local derby just adds a little bit more spice to the mix and I am sure will only serve to give both teams added motivation," he said.
"It's also a huge game for the fans. We saw that last season and we saw that in our first game when we drew at Molineux, which was an excellent result for us at the time on the back of an 8-0 defeat.
"The second game we went a goal down, but came back and won the game 2-1. It was a great atmosphere and wonderful game for us.
"And then as we know we lost the home game this season. So it's a win each and a draw between the clubs and this will be a big game for both sides."