Blues sponsor and celebrate Birmingham’s Chinese New Year festival

Birmingham City Football Club headed to the Chinese Quarter’s streets to promote the Club and festival as one of the headline sponsors.

With up to 30,000 people expected to visit, the Club set-up an interactive Fanzone area on Inge Street.

Visitors were able to partake in a skills or shooting challenge that was set-up by the Birmingham City Community Trust.

Each challenge included a leaderboard that was updated throughout the day and visitors could also win instant prizes.

In addition, Beau and Belle were also on hand for photos with supporters, whilst there was also the opportunity to win a signed shirt or ball.

The event, which is organised by the Birmingham’s Chinese Festival Committee, featured a live stage of Chinese acts, circus performances, food stalls serving authentic Chinese cuisine and classical music performances in the Hippodrome.