The award is in recognition for continuous improvement and best practice in family engagement and matchday experience.BCFC
The award is in recognition for continuous improvement and best practice in family engagement and matchday experience.
The Club received two ‘mystery family’ visits from EFL representatives during the season, with their reports determining eligibility to achieve Family Excellence. One is from a first-time visiting family, and the other from an experienced assessor.
As part of the report, St. Andrew’s Trillion Trophy Stadium Family Zone has been recognised as having one of the best first impressions in the Championship. EFL representatives were particularly impressed with the experience for Blues’ families – from online information ahead of the fixture, through to entertainment in the Family Zone on a matchday.
Working alongside Blues Loyalty partners, this season the Family Zone has seen more activations than ever before. Highlights include demonstrations from the knights of Warwick Castle, interactive teamwork challenges from ClueHQ, a minigolf course from Mr Mulligans, and free pizza giveaways from Dominoes.
Birmingham City are committed to continually improving the matchday experience at the stadium, including the Family Zone, and during the summer we will once again focus on ways of attracting younger fans to the Club.