Blues home kit reveal shortlisted for Football Business Award

Our #FabricOfTheCity 2019/20 home kit reveal has been shortlisted for the prestigious Best Club Marketing Initiative at this year's Football Business Awards.

The campaign was shortlisted following the global success of the launch video, which was watched more than 4.5 million times, and helped drive shirt sales to a year on year increase.

The kit reveal focused on our club's rich history and paid homage to Birmingham's synonymous connection with the award-winning and global sensation, ‘Peaky Blinders’ TV Series.

All promotional footage was shot at The National Trust’s Birmingham Back to Back’s, with the 1900's suits supplied by Garrison Tailors.

Blues have also been shortlisted with tappit in the "Best Use Of Technology In A Football Club Award" for Blues Fastpay.

The Football Business Awards celebrate excellence and recognise the essential role that business plays in football, the positive impact of football on the community, and the vital role played by the businesses which serve the game.

A panel of 32 judges will face the difficult task of determining the winners from the shortlists, with Blues facing tough competition from Brighton, Bristol Rovers, Chelsea, Fulham, Leicester, Norwich, Southampton, and Wolves.

The black-tie event will take place on Thursday 28 November at City Central at the HAC. For more information on the awards please click here.