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Sarah Westwood named Blues Women General Manager

Sarah Westwood.
Sarah Westwood.

It’s hard to believe I started out here as an eight-year-old girl playing football, to now being the driving force for the Club at what is a progressive time for the Women’s game.

Sarah Westwood

Sarah Westwood has been appointed General Manager.

Westwood has been steeped in the Club's history, beginning her journey as an eight-year-old player.

So it is not surprising she describes the role as a 'dream come true'.

Westwood, 34, was a contemporary of Steph Williams and Karen Carney as she came through the Blues ranks.

A former youth captain and top goalscorer for three seasons in a row, she left the Club at 17 having won a league cup.

Injury forced her to stop playing when she was 26.

Her first managerial role came in 2015 at Solihull Ladies in the fourth tier of women's football, where she oversaw the merger of the team into Solihull Moors FC and retained their Women's National League status for three seasons.

She left in November 2018 to take up the Team Operations Manager role at Blues Women, assisting Heather Cowan.

Westwood, who is from Solihull, also managed teams at the University of Birmingham for the last two seasons and is currently undertaking the UEFA B coaching licence.

"I am delighted to be taking up this role at Blues Women and can’t wait to get going," said commented.

"Heather managed to achieve some incredible things in her time at the Club and I am excited about carrying this on.

"It’s hard to believe I started out here as an eight-year-old girl playing football, to now being the driving force for the Club at what is a progressive time for the Women’s game.

"I feel lucky to be here and proud that I get to work for the Club where my time in football first began – it’s a dream come true for me."

Cowan left for pastures new last week and Westwood said: "I’d like to thank Heather for her support and for giving me the opportunity to join the Club last year. I'd like to wish her the best of luck for the future."

Westwood, who worked at the British Heart Foundation for seven years in a variety of roles which included processing £10 million worth of charitable donations annually, also spent 10 months with Solihull Moors on the matchday operations side, supporting day to day events as well as helping to growing the girls football section by starting an Under-10s and Under-12s team.

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