Spend your Loyalty points before the 2018/19 wipe

Blues wish to remind supporters to spend any accrued Loyalty points before the end of the season points wipe.

This season’s Loyalty points deadline will be at Midnight on Sunday 30 June. Any remaining balances after this date will be wiped.

There’s still plenty of opportunities for you to spend your remaining points before the wipe, including:

  • Towards the cost of a 2019/20 season ticket. This can only be completed by phoning the Ticket Office on 0121 772 0121 (option 2).
  • Up to 50% towards purchases from the Blues Store (excluding Adidas products). This means if you spend £20 you will be able to use up to 1,000 (worth £10) Blues Loyalty Points towards your purchase. 
  • On competitions on the Loyalty portal. These competitions are updated weekly and include money can’t buy prizes, such a signed merchandise and Club experiences.

New balances for the 2019/20 season will be credited to season ticket holders’ accounts on Monday 1 July.

If you have any questions about the points wipe or if you require any further information, please email

To check your current points balance, visit the Blues Loyalty section of the website.