Blues announce new charity partners

In this most challenging time for the country, Blues are committed to supporting Covid-19 relief efforts and rebuilding the communities hit hardest by the pandemic.

With lockdown over, focus turns to Birmingham’s recovery from the crisis and we are keen to do our part to help the city get back on its feet.

University Hospitals Birmingham Charity

In light of this and to show our appreciation for the NHS, we are delighted to announce University Hospitals Birmingham Charity as an official charity partner for the 2020/21 season.

University Hospitals Birmingham Charity supports four of Birmingham's largest hospitals; Queen Elizabeth Hospital, Heartlands Hospital, Good Hope Hospital and Solihull Hospital.

Blues have raised over £30,000 during lockdown for the four hospitals charities through the KRO Challenge and Blues’ Big Night In at St. Andrew’s.

Charlotte Schofield, Director of Fundraising at University Hospitals Birmingham Charity, said:

“On behalf of the 22,000 members of staff across our Trust, and the patients that they treat, I would like to thank Birmingham City Football Club for everything that they have done in support of our Charity since the outbreak of the pandemic.

“The money that the Club and its faithful supporters have raised has helped us to do so much in support of our staff, patients and families at this really challenging time.”

“We are delighted to have been chosen as the Club’s charity partner, and we are greatly looking forward to working with the club to make a difference across our hospitals, benefitting the two million patients that we treat every year.”

BCFC Community Trust

To build on the work we’ve done during the lockdown to tackle homelessness and support food banks, we will be continuing to promote and support the work of Birmingham City Community Trust.

BCFC Community Trust work tirelessly to engage and inspire the Birmingham and Solihull community by creating opportunities to improve the lives of young people through sport.

The Trust’s work within the most deprived communities around St. Andrew's will be vital over the coming months to help rebuild the lives of people living in the city.

Mustard Seed Project

In recognition of the sheer scale and global impact of Coronavirus, Blues are proud to announce the Mustard Seed Project in Kenya as our first international charity partner.

The charity who run the Miche Bora Nursery and Primary school in Mombasa provide quality education to 270 children from deprived backgrounds.

While the school has had to close during the pandemic, the charity has provided 75 of their families with vital food supplies and soap to reduce the spread of the virus through the local community.

Rita and Geoff Fowler, founders of the Mustard Seed Project, said: ‘This is amazing. Kenyans love football and all Kenyan boys dream of becoming a famous footballer. Being partnered with Blues will be a dream come true.

“Of course, we offer them a fall-back position. We have almost finished building our school and the quality education and feeding programme are making a huge difference.”

“Our oldest children, 14-year-olds, take their Kenyan Certificate of education and our results are outstanding with an average grade of a B- when the government considers a C to be a good grade. We are offering poor children with the opportunity to change both their own lives and those in the community.”

“At present of course, the children are not in school and we know that we shall have a big job to return them to their former academic level and improve their nutrition again so teaming with Blues could not come at a better time. An amazing opportunity. We are just so thrilled.”

For the 2020/21 season, charity partner branding will adorn the Academy kits to raise awareness of their organisations.