The partnership will see WOW HYDRATE provide the Club with essential hydration for both matches and training sessions.
The latest innovation in fitness, WOW HYDRATE produce sugar free Protein and Electrolyte waters using push-cap technology to ensure all vitamins and flavours are at the optimum at the time of consumption to aid athletes at all levels to perform at their best.
With ambassadors such as World Heavyweight Champion Tyson Fury, Manchester City and Belgium international footballer Kevin De Bruyne and Sale Sharks and England international rugby player Manu Tuilagi, WOW HYDRATE are fast becoming the ‘go to’ sports hydration drink.
James Corrigan, Blues Commercial Sales Manager said: “This is a brilliant opportunity for Birmingham City Women’s side to partner with one of the fastest growing and most exciting hydration companies on the market. This partnership will be fantastic for the club and provide the players with the best hydration products to give them that edge on the competition both pre, during and post matchday.”
Jamie Read, Head of Sales at WOW HYDRATE said: “We are excited to be partnering with Birmingham City Women’s team, through a number of studies we have demonstrated our drinks used regularly help to increase player intake, build muscle strength with positive outcomes in reduction of body fat, increase in muscle mass and aids muscle recovery heading into the next training session or game.”