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Blues Loyalty Partners

Blues Loyalty partners have been confirmed for the 2017/18 season.

All Season Ticket Holders and Blues Loyalty members have access to a whole host of exclusive discounts from our Blues Loyalty partners including discounted prices at Walkabout Birmingham, 25% off at Bella Italia or enjoy a family day out at the National Sea Life Centre with 30% off.

With more to come throughout the season purchase your membership now so you don’t miss out.

To see the full list of membership benefits for each of the membership age categories and details on how to purchase your membership please click here.

Details of the confirmed partners and their offers are shown below. Access to these offers is limited to Season Ticket Holders and Blues Loyalty members only.

Current Season Ticket Holders and Blues Loyalty members can get their exclusive codes by clicking here. (Please note: You must be logged into your account to view this page)

Click below to purchase a Blues Loyalty membership online:



or call 0121 772 0101 (option 2) or visit the Blues Store.


For full terms and conditions, please click here.

Stop by our New Street restaurant for a taste of Italia in the heart of the hustle and bustle of Birmingham! Enjoy 25% off food at Bella where we serve everything from classic crispy pizzas to piping hot bowls of traditional pasta, succulent grills and tasty treats, all served up by our friendly staff.

Get 2 for 1 on main meals. One card holder per table, and valid for up to 6 guests. This is not valid in conjunction with any other offer, set menu, gourmet society, DDS card or Tesco Clubcard points or tokens. This is offer is for only Brindley Place Café Rouge, Waters edge, Birmingham B1 2HJ.

Get 10% off at Cafe2U Solihull. We sell award winning espresso coffee, hot chocolate, tea and chai latte as well as top end cakes, muffins and cookies and a range of healthy snacks. Hot and cold food can be catered for at events if requested.

A charitable donation will be made from any monies taken on any Blues Loyalty based booking.

Coast to Coast, located on Broad Street and Touchwood Solihull, is an American restaurant and bar that has been created by a team of people who genuinely love good quality food, drinks and good times! Enjoy a fantastic 20% off food on your lunch bill!

Get 50% off our day pass rate at national Delta Force Paintball centres in the UK. Normally £9.99 per person, Season Ticket Holders and members can get the latest paintball protective gear including full head goggles, body armour, combat suit and semi-automatic paintball gun, access to 12-14 themed game zones and guidance by trained marshalling staff for only £4.99 per person.

Domino's Pizza is the world's leading pizza delivery company. Enjoy £10 off delicious, freshly made pizzas, sides and desserts when you spend £30 or more at selected Domino's Pizza stores in Birmingham including Birmingham Central, Edgbaston, Selly Oak, Kings Norton, Rubery, Hall Green, Yardley, Shirley, Sheldon, Solihull Central. Order at dominos.co.uk or via the Domino’s app.

Thinking of taking on a decorating project and want the best value in paints and wallpapers?

Dulux Decorating Centre store has everything you need. Whether that be help choosing the correct products or help matching the right colours, Dulux are with you every step of the way!

Through the Blues Loyalty scheme, you will be entitled to discount of up to 15% off our shelf prices on our range of paints and wallpapers. Come and visit one of our four stores.

25% off all Skin + Laser treatments and courses.

Offer only valid on skin and laser treatments. Offer not valid on injectables or retail. Cannot be used in conjunction with any other offers or vouchers. Treatments must be taken within 12 months of purchase.

Enjoy 20% or £10 off your food bill at Frankie and Benny’s when two main meals are purchased from the main menu, any day of the week at selected Birmingham restaurants! Simply show your season card or membership card to get the discount.

Go Ape Cannock are offering 15% of all activities throughout the year. This excludes Saturdays and Bank Holidays.

The customer is entitled to 2 burgers for £10 upon production of valid Birmingham City Football Club season ticket. Discount is not valid in conjunction with any other offer, promotion, discount or set menu. Extras charged at menu rate. Excludes 14oz Stack and Stuffed Burgers. Offer can be withdrawn at any time without prior notice. No cash alternative.

Valid at Handmade Burger Co: Bullring and Brindleyplace, Birmingham. 

20% discount off all green fees at any of the Mytime Active Golf Courses in Birmingham, Pype Hayes, Hatchford Brook, Cocks Moors Woods, Lickey Hills, Harborne Church Farm, Hilltop, Boldmere Golf Courses.

The GYM Group at Broad Street is offering Birmingham City Football Club Season Ticket Holders and Blues Loyalty members a monthly rate of £11.99 gym membership with no joining fee. Normal monthly rate is £14.99 with £20 joining fee. There is also a giveaway of 6 months free gym membership each month, starting in September 2017. This is only available at the Broad Street branch.

For more information about the GYM at Broad Street, please visit their website by clicking here

Enjoy 30% off entry to the National SEA LIFE Centre Birmingham and go on a fascinating journey exploring the freshwater and marine life as you discover the magic of the deep up close for the most spectacular underwater experience there is. Terms and conditions apply.

At The Smoke Haus Birmingham located in Brindley Place we are offering all Season Ticket Holders and members the chance to order a FREE portion of wings when ordering an item from the main menu. Just show your Season Ticket or membership card when ordering and our staff will do the rest.

We are very happy to offer 10% off all karting or laser tag events at Teamworks Karting. We can race drivers from age eight and above with a minimum height requirement of 143cm. For laser tag, there is no minimum height requirement, but all players must be aged six or over.

Walkabout Birmingham would like to offer all Season Ticket Holders and members some great mates rates! Available seven days a week, we’re open 12pm-late and serve food 12pm-9pm every day! This also includes FREE entry before midnight any night of the week. All you have to do to claim these offers is show your Season Ticket or membership card when ordering.