Blues Loyalty

Blues Loyalty memberships are now on sale.

Become a Blues Loyalty Member today to access exclusive prices for home league tickets, priority booking for away league and cup matches, plus discounted away travel for selected fixtures.

Not only that, but you will also receive 10% back in Loyalty points every time you purchase match tickets or merchandise. These points can then be spent on a range of products including match tickets, merchandise and competitions for signed items, FIFA 19, and much more.

Blues Loyalty Members are also entitled to exclusive offers from over 20 Blues Loyalty Partners. These include fantastic discounts and savings on a range of high street stores such as Dominoes, the National Sea Life Centre, Voice Mobile, Coast to Coast, the Cinema Society and many more.

Click here for a full list of our partners.

Plus, with another highly anticipated derby against Aston Villa this season, there is a Blues Loyalty option which guarantees your seat for the home fixture. For just £65, adults you will receive the full Blues Loyalty Membership with a voucher allowing you to book your home ticket for Blues v Aston Villa (excluding Club Class seats).*

Joining our official Blues Loyalty Membership brings you even closer to the Club you love. There's a Membership category to suit supporters of all ages.

All memberships come with a FREE membership box containing a deck of cards and backpack, alongside information on how to access the Blues Loyalty portal, partner discounts, competitions, and contact information.

To see the full list of memberships benefits for each memberships category, please click here.


To purchase a Blues Loyalty membership online:

or call 0121 772 0101 (option 2, followed by option 4) or visit the Blues Store.

For full T&Cs and please click here.

*Please note that a previous booking history is required when redeeming a voucher for a home ticket for Blues v Aston Villa.