Blues Loyalty


Blues Loyalty is a scheme to reward loyal supporters of Blues.  As a Blues Loyalty member, you’ll receive 10% back in Loyalty points every time you purchase match tickets or merchandise. These points can then be spent on a range of products including match tickets, merchandise and competitions for signed items such as signed shirts, FIFA 19 and Football Manager 2019.

You’ll also get access to a host of exclusive Blues Loyalty events throughout the rest of the year. For a flavour of what’s in store, click here to read an article on our last Blues Loyalty event which was held at Warwick Castle on Halloween.

Blues Loyalty Members are also entitled to exclusive offers from over 20 Blues Loyalty Partners. These include fantastic discounts and savings on a range of high street stores such as Dominoes, the National Sea Life Centre, Voice Mobile, Rush UK and many more. Click here for a full list of our partners.

When you sign up, you’ll be sent a membership containing a deck of cards and backpack, alongside information on how to access discounted tickets, the Blues Loyalty portal, partner discounts, competitions, and more.

To see the full list of memberships benefits, please click here.


If already a Blues Loyalty member sign-in above or click here


or call 0121 772 0101 (option 2, followed by option 4) or visit the Blues Store.