Equality & Diversity

Equality & Diversity

10 November 2021

Birmingham City Football Club's aim is to confront and eliminate discrimination, whether by reason of Race, Colour, Nationality, Religion or Belief, Sex, Sexual Orientation, Marital Status, Age, Ethnic and National Origin, Disability or Gender Reassignment.

We aim to treat everyone equally and to ensure that no job applicant, employee, worker or ex-worker is discriminated against on the grounds of a protected characteristic as defined by legislation. Our Equality & Diversity Policy applies to every activity and aspect of employment including but not limited to the advertisement of jobs, recruitment, appointment, provision of benefits, allocation of training, promotion, disciplinary proceedings, dismissal, conditions of work, pay, references and the provision of goods or services.


As a Club, Blues strive for excellence on and off the field. Of great importance to us is our relationship with supporters and the local community. We take great pride in our rich heritage and the strong bond which exists between the Club and the people of Birmingham. Our city is a great city, one to be proud of. Birmingham is a diverse, multicultural city and as a Club we are committed to serving and representing the local community. We are all one family, under the umbrella of football.

To strengthen this relationship and to further embrace, welcome and unite all parts of the local community, we are delighted to announce our intention to work towards the Premier League Equality Standard Advanced Award. Blues gained the Intermediate Award in June 2015 and, at the time, were the only Football League Club to hold this accolade and we have now been granted special permission by the Premier League to undertake this new project, which we have entitled #Belong.

Michelle Daly, Head of HR, commented: "We are the only English Football League Club working towards the Advanced Award and it is something we feel very passionate about. The work we have done already in the field of equality and diversity has been recognised, but we don’t want to stop there.

"The project is about the intrinsic culture of our great Club and encouraging people from all communities to participate with us in activities, to show that they truly #Belong.

"All employees of Birmingham City Football Club are responsible for contributing towards the principles of our Equality and Diversity programme. As custodians of the Club we have a shared duty to safeguard the longevity of the business, provide a high standard of service to our existing fans whilst nurturing the next generation of supporters.

"Through undertaking this work and committing to #Belong, we will identify new employees, target markets and fans for the future, develop new and existing partnerships and work with under-represented communities to the betterment of our Club."

Birmingham City FC works closely with West Midlands Police and together, we will not tolerate any form of discriminatory abuse within St. Andrew’s. Any offenders found to be guilty of such abuse will be subjected to a ban from St. Andrew’s and will face prosecution. Should any employee witness any form of discriminatory behaviour within the stadium, they are urged to make contact with the HR department in person or contact Dave Hoult, Safety Officer on 0121 202 5255 or via email to dave.hoult@bcfc.com in order for further investigations to be carried out and the matter will be treated in the utmost of confidence. Alternatively you can report any incidents of discrimination in the stadium via the Kick It Out app.


We the directors, players and staff of Birmingham City Football Club, along with the people of Birmingham reject discrimination. Football is our national sport and should be open to all. We pledge to tackle discrimination in all forms and make St. Andrew’s a safe and welcoming place for all. The Club further believes the adoption of its equality and diversity policy will also:

1.Raise the general level of consciousness throughout the club.

2.Set out and clarify expectations for staff, directors, customers, and other agencies that we work with to provide professional football and associated services.

3.Ensure compliance with the Equality Act 2010

We are also keen to promote the work of the following organisations in helping the Club and football in general to become as inclusive as possible.

Groups & Organisations

Website Twitter Facebook

Kick It Out is football’s equality and inclusion organisation. Working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change, the organisation is funded by The Football Association (FA), the Professional Footballers’ Association (PFA), the Premier League and The English Football League (EFL).

Website Twitter Facebook

Show Racism the Red Card is the UK’s anti-racism educational charity and was established in January 1996. The organisation utilises the high-profile status of football and football players to help tackle racism in society. The majority of the campaign’s output is the delivery of education to young people and adults in their schools, their workplaces and at events held in football stadiums. Across Britain, Show Racism the Red Card delivers training to more than 50,000 individuals per year.

Website Twitter Facebook

The GFSN works to maintain a social network for LGB&T supporters, to encourage inclusive teams for players of all abilities, and to campaign against discrimination in football, with a view to creating a safe and tolerant environment both on and off the pitch.

Address: 3 More London | Riverside Tooley Street | London | SE1 2RG Tel: 020 3117 0235 Fax: 0207 407 7557 Email: info@equalityhumanrights.com

The EHRC is an independent statutory body established to eliminate discrimination, reduce inequality protect human rights and to build good relations. The EHRC is a partnership of the former Commission for Racial Equality, the Equal Opportunities Commission and the Disability Rights Commission and also takes on responsibility for the other aspects of equality: age, sexual orientation and religion or belief, as well as human rights.

Address: The Meridian | 4 Copthall House | Station Square | Coventry | CV1 2FL Tel: 0845 230 6237 Email: info@levelplayingfield.org.uk Website

Level Playing Field is the national registered charity representing disabled supporters of all sports. The campaign aims to promote an inclusive agenda, raise disability awareness through sport and ensure an equality of experiences for all fans.

Address: 3rd Floor | Victoria House | Bloomsbury Square | London | WC1B 4SE Tel: 020 7273 1740 Fax: 020 7273 1981 Email: info@wsff.org.uk

The WSFF celebrates participation in sport from women and girls and campaigns to make sport as accessible for women and girls as it is for men and boys.

Address: Tower Building | York Road | London | SE1 7NX Tel: 020 7593 1850 Fax: 020 7593 1877 Email: info@stonewall.org.uk Website

Stonewall campaign for equality and justice for lesbians, gay men and bisexuals. Stonewall help to tackle homophobia and homophobic bullying and aim to ensure the rights and needs of lesbians, gay men and bisexuals are addressed in the wider community.

Address: Building 300 | Trinity Park | Bickenhill Lane| Birmingham International Airport |B37 7ES Tel: 0121 777 1375 Fax: 0121 325 5477 Email: info@sportingequals.org.uk Website

Sporting Equals promote ethnic diversity across sport and physical activity and was originally set up by Sport England in partnership with the Commission for Racial Equality. Now an independent body, Sporting Equals aim to ensure that ethnic diversity is recognised and celebrated across all sports.